Become a Producer

Join the Ukiah Valley Marketplace

Sell Direct. Stay Local. Get Paid Automatically.

Ukiah Valley Market exists to help local farmers, ranchers, and makers sell their goods online without losing margins to middlemen. By joining the marketplace, you are connected to our local community and able to sell your products with ease.

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Our Mission

Ukiah Valley Market was created to strengthen the local economy by making it easier for farmers, ranchers, and makers to sell directly to their community. This market is designed to be fair, transparent, and sustainable — for producers and for the community that supports them.

When you join Ukiah Valley Market, you’re not just opening an online shop — you’re helping build a local marketplace that keeps money rooted where it belongs.

- Jack Jorgensen, Founder

OPERATE YOUR ONLINE STORE WITH EASE

Everything You Need to Sell

Manage products, orders, payouts, and sales all from one simple producer dashboard. You get the same full access regardless of plan — the only difference is how fees are structured.

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Crafted with Passion

We believe in honoring traditions while embracing innovation.

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Ukiah Valley Market

Producer Programs

We offer a free way to participate, with an optional way to support the market and lower your fees. All producers receive the same access to the platform and automatic payouts.

Community Producer

For producers who want to sell online with no upfront cost.

$0 / month
8% marketplace fee per sale
3% payment processing fees apply
Automatic payouts to your bank account
Full access to the Producer Dashboard
Product listings, orders, inventory, reports, coupons, reviews and more

Apply Now

Preferred Producer

For producers who want lower fees and simplified, all-in pricing.

$25 / month
7% marketplace fee per sale
No payment processing fees
Automatic payouts to your bank account
Full access to the Producer Dashboard
Product listings, orders, inventory, reports, coupons, reviews and more

Apply Now

NOTE: Ukiah Valley Market is a curated marketplace.

All producers apply to join and go through a brief review process to ensure products are locally made, thoughtfully produced, and aligned with our community standards.

Producer Support & FAQs

We’re here to help you succeed on the market.

If you have questions before applying or after you’re approved, we’re happy to walk you through the process.

We reply fast, usually in 24 hours.

Contact Support

Do I need to apply to join the marketplace?

Yes. All producers apply and go through a brief review process to ensure the marketplace stays local, high-quality, and trusted by the community.

What do you review during the application process?

We look for locally produced goods, thoughtful sourcing, and alignment with our mission. The process is simple and most applications are reviewed within a few days. Products must be produced locally in the Ukiah Valley region.

What’s included when I’m approved?

All approved producers receive full access to the platform, including product listings, order management, sales reports, coupons, reviews, and automatic payouts.

What’s the difference between Community Producer and Preferred Producer?

Both plans include the same tools and access. The difference is how fees are structured — Preferred Producers pay a small monthly fee in exchange for lower, all-in transaction fees.

How and when do I get paid?

Payments are processed securely and paid automatically to your bank account. You can track earnings and payouts directly from your producer dashboard.

Are there contracts or long-term commitments?

No. There are no contracts, no listing fees, and you can switch plans at any time.

What if I’m not sure which plan is right for me?

That’s completely fine. Many producers start as Community Producers and decide later if Preferred Producer makes sense based on their sales volume.

Who do I contact if I have questions?

You can reach out anytime through our contact form or email us directly — we’re happy to help before or after you apply.