Become a Producer
Sell Direct. Stay Local. Get Paid Automatically.
Join the Market
Ukiah Valley Market exists to help local farmers, ranchers, and makers sell their goods online without losing margins to middlemen. By joining the marketplace, you are connected to our local community and able to sell your products with ease.
Everything You Need to Sell
Ukiah Valley Market was created to strengthen the local economy by making it easier for farmers, ranchers, and makers to sell directly to their community. This market is designed to be fair, transparent, and sustainable — for producers and for the community that supports them.
When you join Ukiah Valley Market, you’re not just opening an online shop — you’re helping build a local marketplace that keeps money rooted where it belongs.



Producer Program
Our Community Producer plan gives you access to the marketplace to sell your products, with hands-on help setting up your store and guidance every step of the way.
Community Producer
For businesses that want to sell on the Ukiah Valley Market.
- $0 / month
- 10% + $0.30 marketplace fee per sale
- Payment Processing Fees Included
- Automatic payouts to your bank account
- Full access to the Producer Dashboard
- Product listings, orders, inventory, reports, coupons, reviews and more
- Dedicated support & help with onboarding
All producers apply to join and go through a brief review process to ensure products are locally made, thoughtfully produced, and aligned with our community standards.
We’re here to help you succeed on the market.
If you have questions before applying or after you’re approved, we’re happy to walk you through the process.